About - Smart Savvy


Specialized, focused and ready to serve the Pacific Northwest.

We’re specialists. We make it our business to uncover the best of the best through our focused marketing, communications, and sales recruiting. We know this space well because we’re insiders. That’s right. We’re former marketing, communications and sales professionals—we know the positions you’re looking to fill because we’ve worked in them.

For employers:

Our recruitment process sets us apart. We don’t just collect resumes and fire them off. We take time to understand the nuances of your role, team and culture. We get to know potential candidates: each goes through an extensive vetting process, far beyond a quick read of their resume. Candidates are evaluated for true understanding of competencies and uncovering where they have delivered (quantifiable) value. Good matchmaking is our pride and our reputation: each candidate we present is a 360-degree fit for your organization.

For jobseekers:

We want to get to know you and understand your career goals. We only approach you with opportunities that match your career trajectory and suit your skill set. As a registered user of SmartSavvy.com you can choose how you engage: receive email job alerts, apply for vacancies, manage your applications, create a jobseeking profile, and securely store your CV online for our recruitment team to match you to great opportunities.

Our mantra is simple: People are the plan.™

The best plans become worthless without the right people to get the job done. We exist to help build great teams of great people, who transform workplaces and create higher functioning and greater yielding companies. We will help you create a growth-oriented culture and achieve your business objectives. We’re also about more than hitting targets: we bring fun, transparency, and passion to the table.

The Quick Facts

Established: April 2007
Focus: Marketing, Communications and Sales Recruitment
Industries Served: Technology, Hospitality/Tourism, Retail, Manufacturing, Life Sciences, Financial Services, Professional Services, Real Estate, Government and Non-Profit
Areas Served: Canadian company headquartered in Vancouver, BC. Primary focus on the Pacific Northwest – British Columbia, Washington, Oregon and Northern California. Business is also done in Alberta and Ontario.
Employees: 14 (and growing)
Ownership: Privately held

Want to learn more? Contact us:


Peter Reek

Leader, entrepreneur and boots-on-the-ground optimist, Peter founded Smart Savvy 10 years ago as a response to a gap in the recruitment industry. Wanting to change the game and create a specialized solution for marketing, communications + sales recruitment, Peter brings an experienced, people-first perspective to an industry in need of it. Peter knows people and he knows how high=performing ones can help businesses reach (and exceed).

StrengthsFinder:Futuristic, Ideation, Achiever, Relator, Individualization

Marketing Recruitment Consultant

Jaylene Crick

Jaylene is our guru of the marketing world (and will be yours, too). She forged her experience with 15 years in tech marketing before making the transition to marketing recruitment. With Jaylene comes her energetic dedication, unstoppable work ethic, and her ability to consistently give 110%, proven by her hundreds of placements and innumerable close relationships with both candidates and clients.

StrengthsFinder:Harmony, Belief, Achiever, Responsibility, Discipline

Marketing + Communications Recruitment Consultant

Marina Guy

Marina can maneuver the PR landscape like its the back of her hand, as it was her realm for 10 years. Marina brings a perfect blend of being thorough and detail-oriented yet people-centric and relational. She’ll walk alongside you throughout the process and her desire to want the best for both candidate and client is what motivates her to be a thorough and understanding consultant.

StrengthsFinder:Activator, Harmony, Developer, Responsibility, Empathy

Communications Recruitment Consultant

Catherine Ducharme

Our in-house queen of networking and communications professional. If you’ve ever had a conversation with Catherine, then you’ll know what we’re talking about. With decades of corporate communications and leadership experience, Catherine knows the industry — and is known in the industry — like no other.

StrengthsFinder:Communication, Maximizer, Woo, Context, Activator

Marketing + Creative Recruitment Consultant

Maxie Friendly

With a marketing history spanning the UK and North America, Maxie comes equipped with experience, out-of-the-box creative solutions, and transparent communication. And with a last name like Friendly, she was destined to be a recruiter, which is why she’s the one to lead our  expansion to the Pacific Northwest by opening doors and starting conversations.

StrengthsFinder:Input, Ideation, Achiever, Activator, Learner

Sales Recruitment Consultant

Britt Feltan

With her entrepreneurial mindset and personable recruiting style, Britt uncovers the best sales talent and prides herself on the relationships she builds along the way. She brings an invested attitude, a relational perspective, and won’t tire until she finds the right person to help forward your sales team.

StrengthsFinder:Empathy, Developer, Achiever, Futuristic, Activator

Sales Recruitment Consultant

Silas Godard

If you’re looking for keen, hard working, and diligent, you’ve got to meet Silas. He aims to understand every aspect of your business, culture, and goals before seeking out the ideal sales team member that will meet quotas and deliver results.

StrengthsFinder:Woo, Developer, Positivity, Arranger, Includer

Marketing Recruitment Consultant

Lauren Tokiwa

Lauren is a firm believer in the power of people, and has an amazing ability to locate talented individuals for those hard-to-fill roles. Her background in hospitality and customer service, and experience as a Smart Savvy Talent Researcher, drive her passion for building genuine and lasting relationships.

StrengthsFinder:Maximizer, Relator, Woo, Communication, Positivity

Talent Researcher

Josh Williams

With experience in both marketing and sales positions, Josh is our end-all be-all for talent sourcing. His natural ability to connect authentically and genuinely with others coupled with his intuitive intelligence and go-getter attitude gives him the perfect eye for talent.

StrengthsFinder:Woo, Includer, Communication, Positivity, Achiever

Talent Researcher

Caitlin Lavallee

Caitlin is a relationship builder in all aspects of her life, and is known for giving it 100% every time, with a smile on her face. She uses her customer service skills and fondness for attention to detail to find great candidates for our clients’ marketing, communications and sales roles.

StrengthsFinder:Developer, Belief, Responsibility, Restorative, Adaptability

Community Manager

Jody King

Jody keeps our social life fresh and active, both on the screen and IRL. She has an eye for vibrant images and crisp text for our social channels, and coordinates all the inner workings of our in-person social events!

StrengthsFinder:Coming Soon!


Sheryl Gray

Sheryl loves to tell a good story, and figuratively sharpens her pencil to help the Smart Savvy team share tips, trends, and recruitment news. As a writer, communicator, and former hiring manager in the health care sector, Sheryl keeps our communications flowing, inside and out.

StrengthsFinder:Strategic, Responsibility, Communications, Connectedness, Relator

Talent Researcher

Angela Chen

Angela loves being inspired by others’ career experiences and through her role as a Smart Savvy Talent Researcher, being able to positively impact others’ lives with exciting new opportunities.

Client Services Manager

James Bustard

James is focused on developing new markets across the Pacific Northwest, including the Seattle and Portland areas. He looks forward to working with companies who are looking to add to their teams with great-fit mid to senior level talent in marketing, communications, creative (digital, visual), and sales professionals.