Applying for Jobs You’re Not 100% Qualified for? Here’s How to Make it Work

If you’ve ever seen a marketing job posting that made your heart race and your self-doubt spike, you’re not alone. Many professionals – even seasoned ones – hesitate to apply for roles unless they meet every single requirement.  

But here’s the truth: the best opportunities often lie just outside your comfort zone. 

At Smart, Savvy + Associates, we’ve witnessed countless times how the right attitude, strategy, and storytelling can open doors – even if your resume doesn’t check every box.  

Here’s how to apply for a stretch role with confidence (and increase your chances of landing it): 

Shift Your Mindset: “Qualified” Doesn’t Mean Perfect 

Job descriptions are wish lists, not rigid checklists. Employers often list an ideal blend of skills and experience, but that doesn’t mean they expect a perfect match. Especially in the fast-evolving world of marketing, many hiring managers are more interested in potential, adaptability, and culture fit than they are in a flawless match. 

Pro Tip: If you meet about 70-80% of the qualifications – especially the core ones – and you’re excited by the role, it’s absolutely worth applying. Don’t disqualify yourself before you even have a chance! 

Lead with Your Strengths, Not Your Gaps 

Instead of apologizing for what you might lack, put your energy into powerfully highlighting what you do bring to the table. Focus on showcasing your transferable skills, relevant accomplishments, and your proven ability to learn and adapt. 

For example:  

• + Don’t say: “While I haven’t led a full rebrand before…” 
• + Try: “I’ve contributed to multiple brand evolution projects and am eager to lead my first end-to-end rebrand initiative.” 

Pro Tip: Genuine confidence (not arrogance) is contagious. Show that you believe in your ability to rise to the challenge. 

Tailor Your Resume to the Role 

A generic resume won’t capture attention, especially when you’re aiming higher than your current title. Customize your resume to speak directly to the role’s priorities, even if your past job titles don’t match.  

• + Use language from the job description: Incorporate keywords and phrases from the job posting where applicable to show you understand what they’re looking for.  

• + Highlight achievements: Focus on accomplishments that demonstrate leadership, problem-solving skills, and initiative. Quantify your achievements whenever possible (e.g., “Increased conversion rates by 15%”). 

• + Showcase stretch projects: Feature any projects or cross-functional work where you took on responsibilities beyond your official role, indicating your readiness to advance. 

Pro Tip: If the role requires people management experience and you’ve mentored colleagues or led small project teams, include it on your resume. 

Tell a Compelling Story in Your Cover Letter 

Your cover letter is where you bridge the gap between your experience and the role you’re aiming for. Use it to tell a story of growth, curiosity, and readiness.  

Consider addressing these points: 

• + Why this role? What about this opportunity resonates with your career goals and passions? 

• + Why now? What makes this the opportune moment for you to take on a bigger challenge? 

• + How have you been preparing? What steps have you taken to develop the skills and knowledge needed for a role like this? 

• + What will you bring that the company truly needs? Focus on the value you’ll add, not just what you hope to gain. 

Pro Tip: Don’t just recap your resume. Frame your career as a trajectory, with this next role being a natural (and exciting) next step.  

Let Your Growth Mindset Shine in the Interview 

Hiring managers understand that the ideal candidate isn’t always someone who has already performed every single aspect of the job. Often, they’re looking for individuals who are enthusiastic about growing into the role and with the company.  

In your interviews, emphasize:  

• + Adaptability: Share specific examples of how you’ve quickly learned new skills or successfully tackled unfamiliar challenges in the past. 

• + Problem-solving: Describe your approach to complex problems and how you’ve stepped into leadership or taken initiative when needed. 

• + Enthusiasm for growth: Express your genuine excitement about the opportunity to develop new skills and contribute to the company’s success. 

Pro Tip: Be prepared to discuss how you plan to address any potential skill gaps. This could involve seeking mentorship, committing to relevant training, or collaborating closely with team members. 

Final Thoughts: Bet on Yourself 

Applying for a job that stretches you is an act of courage, and a smart career move when done thoughtfully. Don’t wait for perfection before putting yourself out there. Companies don’t just hire resumes; they hire people with potential, drive, and willingness to grow.  

So, the next time you see a role that excites you – even if you’re not 100% qualified – take a deep breath, polish your pitch, and go for it. You’ve got more to offer than you think. 

Looking for Something New? 

Smart, Savvy + Associates is a recruitment agency that specializes in helping companies find and hire talented marketing, communications, and creative professionals.  

Since 2007, their team of marketers-turned-recruiters have successfully placed hundreds of qualified professionals into companies throughout Vancouver and the surrounding areas. Learn more about how they can help or apply for one of the open opportunities on their job board.