How to Write Job Descriptions That Attract Top Talent 

A well-crafted job description is more than just a list of responsibilities – it’s a powerful recruiting tool that can make or break your ability to attract top-tier creative, marketing and communications professionals. 

Companies must create compelling, inclusive and engaging job postings that resonate with high-caliber candidates.

At Smart, Savvy + Associates, we specialize in connecting businesses with top creative and marketing talent across Vancouver and beyond. Here’s how you can craft job descriptions that stand out and attract the best in the industry. 

Start With An Engaging Job Title

Your job title is the first thing candidates see, so it should be clear, concise and keyword-optimized for searchability.  

Avoid: “Marketing Ninja” or “Content Rockstar”
Use: “Digital Marketing Manager” or “Senior Content Strategist” 

SEO Tip: Use high-ranking job search keywords like “Marketing Specialist,” “Creative Director,” or “UX Designer’ to ensure your job posting appears in LinkedIn, Indeed and Google search results. 

Hook Candidates With a Strong Introduction

The first few sentences should capture the essence of the role and why your company is a great place to work. 

Example: 

“Are you a results-driven content marketer passionate about storytelling? Join our award-winning team at [Company Name] and help shape the future of digital marketing!” 

This opening immediately sets the tone, making the role feel exciting, purpose-driven, and aligned with the candidate’s aspirations. 

Showcase Your Company Culture

Top talent doesn’t just look for a job – they look for the right company fit. Highlight what makes your workplace unique and appealing. 

Instead of this generic line: 

“We’re a fast-paced company looking for a hardworking team player.” 

Try this: 

“At [Company Name], we believe in creativity, collaboration, and continuous learning. Our team thrives on innovation, and we’re looking for a passionate marketer who wants to make an impact.” 

Pro Tip: Use inclusive language to ensure your job posting resonates with diverse candidates. Avoid overly aggressive phrasing like “fast-paced” or “competitive” if your workplace values work-life balance and collaboration. 

Clearly Define Responsibilities (But Keep It Concise) 

Candidates should quickly understand what the role entails. Instead of a long, overwhelming list, focus on 5-7 key responsibilities that matter most. 

• + Use bullet points for readability.
• + Prioritize day-to-day tasks and key objectives.
• + Focus on impact-driven language (e.g., “Develop and execute a social media strategy to increase brand engagement by 30%.”) 

Example:  

“Key Responsibilities: 

• + Develop and implement content marketing strategies to drive audience engagement.
• + Manage social media campaigns and optimize them for growth.
• + Analyze marketing performance metrics and adjust strategies accordingly.” 

Highlight Must-Have Skills vs. Nice-To-Have Skills 

A long list of required skills can discourage top talent – especially candidates from diverse backgrounds who may hesitate to apply if they don’t meet every criterion.  

Must-Have Skills (Essential for success):

• > Strong experience in digital marketing, including SEO and paid media.
• > Excellent storytelling and content strategy skills. 

Nice-to-Have Skills (Preferred but not required):

• > Experience with Adobe Creative Suite or video editing tools.
• > Background in B2B marketing or SaaS industry. 

Pro Tip: If a skill can be learned on the job, list it as a “nice-to-have” rather than a requirement to broaden your candidate pool. 

Use Inclusive and Engaging Language

Avoid gendered language or industry jargon that might unintentionally exclude talented candidates. 

Avoid: 

• + “Looking for a marketing guru who can crush deadlines.”
• + “Must have 10+ years of experience in a high-pressure environment.” 

Use: 

• + “We welcome creative thinkers who bring fresh ideas to the table.”
• + “If you’re passionate about marketing and eager to grow, we’d love to hear from you.” 

Hiring Tip: Use free tools Textio or Gender Decoder to check for biased language in your job postings. 

Be Transparent About Compensation and Benefits

Top candidates want to know what they’re signing up for before applying. Listing salary ranges and key benefits helps build trust and improves application rates. 

• + Include a salary range (e.g., $75,000 – $90,000/year) to promote pay transparency.
• + Highlight benefits like remote work options, professional development budgets, and wellness programs. 

Example: 

Compensation + Perks:

• * Competitive salary ($75,000 – $90,000)
  * Hybrid work model (3 days in-office, 2 remote)
  * Annual professional development stipend 

A Great Job Description Attracts Great Talent

A well-structured, engaging job description doesn’t just attract top marketing and creative professionals – it ensures the right candidates see themselves in the role. 

At Smart, Savvy + Associates, we help businesses find and hire the best talent in marketing, communications, and creative fields. If you’re looking to attract high-performing professionals, we’re here to help. 

Need support finding the perfect candidate? Contact us today!